February Promotion Ideas

National Children’s Dental Health Month

This observance brings together thousands of dental professionals, health care providers, and educators to promote the benefits of good oral health to children, their caregivers, teachers and others. Connect local dentists with branded toothbrushes and floss they can gift to young patients. Also, suggest that dentists give parents refrigerator magnets that feature teeth maintenance tips.

American Heart Month

Sure, health care providers make great clients during this initiative advocatingheart-healthy living, but so do fitness centers, yoga studios, nutritionists and brands/stores that provide apparel and equipment related to running, hiking, cycling and other sports. Pedometers, sports bottles and exercise bands are a few products to pitch.

National Pet Dental Health Month

Help veterinarians promote their practices and good oral hygiene for pets with products like pet food bowls, pet toothbrushes, litter scoops, pet bag dispensers and toy tennis balls.

Great American Pie Month

Bakeries, grocery stores, coffee shops and pie brands are potential customers for this month-long celebration of a classic dessert. One possible promotion can involve local bakeries giving out serrated plastic pie servers with sales of their tasty creations.

February 1 National Wear Red Day

Each year on the first Friday in February, the American Heart Association encourages the public to wear red in support of the orga­nization and to raise awareness of cardiovascular disease. It kicks off American Heart Month, which educates people on the prevalence of heart disease and the lifestyle choices that can save lives. PITCH: Red T-shirts are a must, and consider combo giveaways that also include drinkware or journals geared toward healthy lifestyles.

February 2 Groundhog Day

Since the 1800s, German com­munities in Pennsylvania have celebrated this day, when legend has it that a groundhog emerg­ing from its burrow predicts the coming of spring. While different locations across the U.S., Canada and even Europe now host their own events, Punxsutawney, PA, is the official location and home to Punxsutawney Phil.

Feb. 3 Scout Sunday

As part of this day, Boy Scout units are urged to play an active role in local religious services while in uniform – an altruistic outreach that doubles as a promotion of scouting. For the promotion aspect, scouts are encouraged to set up a recruiting information table in the foyer or hospitality area of the religious institution. Distributors can partner with local units and connect current scouts with promotional products they can give to prospective scouts. Think flying discs, beach balls and mini flashlights.

Feb. 9 National Pizza Day

Pizza chains and mom-and-pop pizzerias can use this day to thank customers with discounted pizzas and related giveaways, such as pizza cutters with their eatery’s logo and contact information.

Feb. 14 National Organ Donor Day

Many nonprofit health organizations sponsor blood and marrow drives and organ/tissue signups. Provide them with branded merchandise for the events. Products can include totes, drawstring backpacks, pens and stickers.

Feb. 18 National Drink Wine Day

Wineries, wine brands, wine bars, liquor stores – all are potential end-buyers for this toast to vino. Sales reps for wine brands/distributors can set up in-store or in-bar tastings for which you deliver logoed products like single-bottle wine totes or corkscrews. Reps can give these items to end-users who purchase a certain amount of wine.

Feb. 17-23 Engineers Week

Help corporations, engineering societies, schools and universities promote engineering and technology careers to students. Earbuds that come in a branded pouch or case are a techy item younger audiences are likely to keep handy.