April Promotion Ideas

National Lawn Care Month

Since 1992, this month-long initiative has focused on heightening public awareness about the
benefits of natural grass and educating people about how to best care for lawns. Help landscape design and maintenance companies spread the word – and promote their businesses – with consumer outreach that includes promotional products. Think trowel-shaped seed paper, tree-shaped magnets, solar-powered dancing flowers and more.

School Library Month

Every April, the American Association of School Librarians encourages librarians to create
activities that demonstrate the value of strong school library programs. Support that effort with
school-branded bookmarks, pencils and reading award bracelets for students. Partnering with PTA members or school administrators could be the most efficient inĀ­ route to this business.

Prevention of Animal Cruelty Month

From retail chain stores to local dentists, the list of potential prospects is long. Pitch pet bandannas, collapsible pet food bowls and pet food can covers.

National Autism Awareness Month

This is an excellent time to promote autism awareness, and acceptance, and bring attention to the tens of thousands that have a diagnosis in the autism spectrum. Show your support by handing out branded puzzle-shaped post its, stress relievers, and pens, as well as, coloring books, jewelry, to name a few.

National Beer Day/April 7

This suds-soaked day celebrates the date in 1933 that it became legal for Americans to buy real
beer again following Prohibition. Bars, brewpubs and craft brewers could hold fun events and/or have beer releases. Help their patrons remember the good times with branded can coolers and keychain bottle poppers.

Record Store Day/April 15

Hundreds of record stores across the country will celebrate the creative culture of their shops with special events. Provide T-shirts, pins and hoodies.

Administrative Professionals Week April 23-29

Organizations of all sizes can thank administrative professionals with branded gifts. Seek to
partner with corporations where there are a large number of admins. Earbuds and mobile device accessories make practical gifts most people will appreciate.

National Volunteer Week April 23-29

Nonprofits that rely on volunteers are ideal clients for this week-long initiative. Connect clients
with branded merchandise bearing graphics and messaging that conveys the nonprofits’ core mission. For instance, volunteers for an ocean clean-up nonprofit might appreciate sunglasses with a wave design along the temples.

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